Dr. Seuss Enterprises Launches Always-On Dr. Seuss YouTube Channel Featuring Robust Programming Line-Up

The Channel, Created with Support from Little Dot Studio, will Expand the Dr. Seuss IP’s Presence Within the Digital Landscape and Offer Engaging New Content to Families and Educators

September, 2024: Dr. Seuss Enterprises has partnered with award-winning content studio and digital media network, Little Dot Studios (an All3Media company), to expand the Dr. Seuss IP within the digital landscape and specifically establish Dr. Seuss as a premier YouTube destination. Dr. Seuss Enterprises is building the presence of the beloved IP on YouTube and other digital platforms with the goal of meeting families and educators at destinations where they are discovering and consuming new content online.

The new channel already has a full slate of always-on programming, including read-alongs as part of the Dr. Seuss Storytime series and fun phonics games such as Learn to Read with Dr. Seuss Babies, which also marks the very first launch from the recently announced Dr. Seuss Babies brand. The Lorax’s Nature Club and The Cat in The Hat’s Quirky Quiz formats will explore the world around us, while the drawing series Draw Your Dream Pet will celebrate creativity and imagination. The channel will also feature Spanish-language content for bilingual and Spanish-speaking households. With new episodes rolling out regularly on the channel, there will always be something fun and enriching for families to tune into.

Susan Brandt, President and CEO at Dr. Seuss Enterprises, said, “YouTube is such an important destination for entertainment needs for families. Dr. Seuss is already beloved and trusted to deliver high-quality, educational, and entertaining content. Bringing Dr. Seuss characters and themes to life in fun and unexpected ways, the Dr. Seuss YouTube channel will be a fantastic resource for parents and teachers looking for inspiration and content that they can trust to share with the children in their care.”

To support the read-alongs, Little Dot Studios will also implement an ongoing organic channel management strategy, complemented by targeted paid media efforts.

Holly Graham, Chief Commercial Officer at Little Dot Studios, said, “Our unique understanding of YouTube content paired with the rich heritage and love of the Dr. Seuss brand will ensure the creation of an engaging, always-on hub. Dr. Seuss characters are already so beloved and we are confident that audiences are going to relish viewing their favourite characters in new and interesting ways.”

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Notes to editors:

About Dr. Seuss Enterprises

Founded in 1993, Dr. Seuss Enterprises is a leading global children’s entertainment and licensing company focused on promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the beloved works of Dr. Seuss. All Dr. Seuss Enterprises’ profits benefit charitable organizations that focus on causes such as education, health, animal conservation, and the arts. For more information, visit DrSeussEnterprises.com or follow us on Instagram at @drseuss.

About Little Dot Studios:

Little Dot Studios is an award-winning content studio and digital media network established in 2013.

Specialising in creating meaningful connections between premium content and digital audiences, Little Dot Studios engages, grows, and monetises digital audiences on social platforms and connected devices through data-driven, broadcast-quality creative.

Made up of digital experts, platform specialists and content superfans across the UK, US, Germany and APAC, Little Dot Studios works with the world’s most recognised TV, sports and consumer brands, creating premium digital video, podcast and social content for more than 700 social channels globally and responsible for over eleven billion organic views per month.

Little Dot Studios runs its digital broadcast network of more than 80 channel brands across social platforms as well as eight FAST channels across streaming platforms. Licensing over 20,000 hours of hand-picked long-form content, the network is watched by over 45 million subscribers and reaches over 125 million unique viewers every month.

Little Dot Studios incorporates sports-specialist production arm WING and owns broadcaster Dan Snow’s History Hit podcast network and SVOD service, as well as social media reporting and analytics platform Locowise.

Little Dot Studios is an All3Media company.